Data Codex is an innovative solution that allows companies to gain a competitive advantage through advanced analysis of client data, integration of information from different systems and the use of modern data cleaning algorithms. In addition, Data Codex enables the centralisation of all client data, resulting in a complete and consistent view of each client.
What is Data Codex?
How does it work?
Integration of data from different sources
Our solution integrates data from different systems, such as sales, CRM, marketing and client service systems, and stores it in a data container.
Normalization and data enrichment
We use algorithms that effectively eliminate errors, duplicates, ambiguities and outdated information, ensuring the highest quality data. We reconcile and normalize the data.
Creation of Client identity
The end result is clean and consistent data, which is the foundation of effective client analysis and allows multiple client records to be identified into a single identity.
What makes us different?
Flexibility of approach
Our flexible approach avoids rigid one-size-fits-all solutions, such as the creation of the so-called ‘golden client records’ on a permanent basis. Instead, we tailor the data to the specific needs of different business areas, recognising that each may have different expectations of what constitutes the best client view.
Advanced dictionary of address points
Our proprietary dictionary, created on the basis of experience from a number of projects with Clients from different market segments, allows for better matching and normalization of Client data, as well as its use, for example, in various system forms where employees or Clients enter address data. This reduces mistakes right from the data entry stage.
People
Our Team is made up of people with passion and a great deal of knowledge about data quality, but also industry knowledge from various market segments including insurance, banking, education, telecommunications, logistics, medical. This skill set will allow the solution to be tailored to meet Clients’ different data needs.
Case study
Client challenges
One of Poland’s largest insurance companies was struggling with dispersed client, product and claims data that was stored in different systems within the organisation. The lack of centralisation meant that key staff did not have access to complete information, which slowed down and made it more difficult to service clients, manage marketing consents and meet GDPR requirements.
Solution
To address these issues, we designed and implemented Data Codex, which brought together data from the whole corporate group’s various systems in one place. The data was processed and combined to provide a complete view of the Client, including their policies, claims and marketing consents. With this solution, the company was able not only to improve its service and marketing activities, but also to meet legal requirements.
Key benefits of implementing Data Codex
- More efficient management of client data: The introduction of a central repository of client knowledge creates a comprehensive perspective of client data. This makes it possible to increase the efficiency of taking action in the area of Client Relationship Management.
- Business decision support: Data Codex enables the development of Customer Intelligence and the exploration of Client knowledge, which provides the foundation for the development of data-driven strategies and the personalisation of offers. Precise client profiling also enables more accurate marketing and sales decisions in the area of up-sell and cross-sell processes.
- Higher data quality: Data Codex guarantees data quality improvement, verification, standardisation and enrichment. Data from different systems and sources can enrich each other, by being combined and cross-analysed. This enables the creation of more precise and comprehensive analyses, leading to better business decisions.
- Increase in security: Data Codex increases the level of data security by introducing full auditability of processes and operations and keeping an eye on compliance with regulations and legal requirements.
- Client value management over time: Data Codex enables companies to effectively manage Customer Lifetime Value (CLV) by accurately monitoring and analysing data over time. This enables companies to determine exactly how much a client is worth at each stage of their relationship with the company, allowing for more informed and effective sales and marketing and client service decisions.
See our other solutions
Machine Learning
We specialise in the development of Machine Learning solutions that enable effective product and stock management through advanced forecasting and recommendation systems, tailored to dynamic market conditions and client needs, resulting in optimised operations and increased efficiency.
